Jen Hardy believes that labels are doors, not boxes, and if you don’t pick your label, someone will assign you a role you never auditioned for. As the founder of the "Pick Your Label" movement, she operates on a simple truth: if you don’t pick your own label, someone else will assign you a role you never auditioned for. This mindset is the fuel behind the label ‘Power Up Generation,’ a global movement proving that life after 50 isn't about fading away, it's about showing up exactly how you want. Jen doesn’t just teach this reinvention; she is the living proof of it. As an award-winning broadcaster and podcaster, she’s built a massive multi-platform media brand, earning a YouTube Silver Play Button in one year, and hosting the internationally ranked Fabulous Over 50 podcast. She is also the bestselling author of five books and a recording artist, demonstrating daily that you can launch a new dream at any age. Jen lives with the youngest 2 of her 7 children on Hardy Island, where they swim with dolphins and manatees, and watch rocket launches from their front yard. She is living proof that you really can be a mom, mentor, and a rockstar all at the same time.