9 Seconds Attention Span
Attention Span used to be 30 minutes when most of us were growing up.
In today's DIGITAL / ALWAYS CONNECTED World, research conducted by Pam Hendrickson ( one of my best Network Contacts), former Executive Vice President of Program Creation and Content Development.... For 18-YEARS..... For Tony Robbins
.... In conjunction with her business partner, Dr. Jeannie Hurlbert from the University of North Carolina...
Proved that this, today.... Has shrunk to 9-SECONDS.
Meaning 30-Minutes x 60-Seconds equals 1800 SECONDS..... So to deliver a MESSAGE, like we're used to be ABLE TO DO..
NOW..... e-FFECTIVE MESSAGING -->>>> Takes REPEATING the 9-seconds of information....200 TIMES !!!!
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***** Or...... COMING AT THE CHALLENGE -->> FIVE DIFFERENT WAYS..... Still requiring 40 Repeats!!!
Remember, "Repetition..... Is the MOTHER of MASTERY!!!!!"
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